Archie by Agorapulse

Start winning on social

AI gave everyone speed. Quality took a back seat. Now every brand sounds the same. We built an AI tool that's made for social and is unmistakably yours.

  • Works with 7 networks
  • Preserves your brand voice
  • Built by Agorapulse

AI made content easy. It didn't make content matter.

Distribution used to be the moat. Now everyone has it. 91% of marketers use AI, but only 28% trust it for social. The result? Every brand sounds the same, teams burn out on the posting treadmill, and audiences scroll past content that could have been written by anyone — because it was. Content volume has never been higher. Content impact has never been lower.

"The best social content is the content you already have — transformed."
  • 63–77% — of social media managers report burnout
  • 43% — spend MORE time using AI tools than without
  • 60→26% — drop in consumer enthusiasm for AI content since 2023
  • 40% — regularly edit AI output — a new layer of work, not a replacement

Be intentional. Build relevance.

Busy Social → Intent Social

  • Volume → Authority
  • Speed → Relevance
  • Random posting → Intent-driven narratives
  • Calendar-driven → Strategy-driven
  • AI slop → Your voice, amplified
  • Automation → Human amplification
  • Posting → Influence

Movements

Cut through the noise
Define what good looks like for your brand then stop producing anything that falls short.
Drive real impact
Connect every post to outcomes that actually matter. Pipeline, authority, trust. And prove it.
Scale what works without compromise
Turn your best thinking into a repeatable content engine without burning you out or diluting your voice.

From source material to social authority.

  1. Upload your source — Drop in a PDF, paste an article URL, share a YouTube link, or upload a video or audio file. Archie ingests anything you've already produced — no need to start from a blank page.
  2. AI analysis — Archie reads, watches, and listens — extracting key arguments, quotable lines, and angles. It cross-references your brand voice, audience, and past performance to know what will land.
  3. Strategic brief — Archie proposes a content brief: angles to take, formats to use, networks to prioritize. You approve, tweak, or redirect — staying in command without doing the heavy lifting.
  4. Generate at scale — One source becomes 10+ posts across LinkedIn, Facebook, Instagram (and soon X, Threads, TikTok, YouTube). Each adapted to the platform, matched to your voice, quality-scored before you see it.
  5. Review & schedule — Refine in the Agorapulse composer, schedule across networks, and feed performance back into Archie. Every post sharpens the next one.

One workflow. Single tool. Quality content.

Built for social. Built for you.

Your inputs

  • Website
  • Ideas & notes
  • Webinar or video
  • Whitepaper or PDF
  • Strategy brief

Your posts

  • LinkedIn — text, images, carousels
  • Instagram — posts, carousels, reels
  • Facebook — posts, carousels, reels
  • X / Twitter — posts
  • TikTok — videos
  • YouTube Shorts
  • Threads — posts

Three shifts in one engine.

Create more, faster

Turn one piece of source material into 10+ ready-to-publish posts across every network. Hit the volume modern social demands without burning out your team or recycling the same idea.

Create better, smarter

Every post is grounded in your strategy, matched to your brand voice, and scored against your profile before you see it. No AI slop, no generic templates — just content that sounds like you and serves your audience.

Learn faster

Performance feeds back into the engine. Archie learns what resonates with your audience and sharpens every next brief — turning your social channel into a compounding intelligence loop, not a treadmill.

Built for people who sell expertise.

Creators

Your content is your business. Stand out in a feed full of AI noise by building on what's actually yours — your voice, your angle, your audience. More output, zero compromise on what makes you, you.

Founders & Executives

You have the expertise. You don't have the system. Turn your POV into a consistent social presence and a personal brand with authority in just 30 minutes a week.

Marketers & Social Media Managers

Social is your playground and your proving ground. Build the right content infrastructure and scale what works, without the generic slop or the burnout.

Built on a decade of trust

  • 31,000+ — customers worldwide
  • 10+ — years in social media management
  • 7 — networks supported
"We were spending 3 hours repurposing every webinar for social. Archie turned that into a 5-minute review."

— Alpha tester, B2B SaaS Agency

FAQ

How is this different from ChatGPT, Claude, or Gemini?
Those tools were built for everything. This was built for social media. It lives inside your publishing workflow — no copy-pasting, no switching tabs. It generates visuals and carousels alongside text. It adapts content natively for each platform. And it's trained on what actually performs in the feed, not just what sounds polished on paper.
Is this just another AI writing tool?
No. Every other AI tool starts from a blank page or what you've already said. Archie starts from your strategy. It takes your existing expertise — whitepapers, videos, talks — and transforms it into strategic social posts that preserve your voice and serve your business goals. The difference is intent.
What content can I use as input?
Right now: PDFs and documents. YouTube videos, blog URLs, and uploaded video support are rolling out in the coming weeks. Podcasts and audio recordings are on the roadmap.
Which social networks are supported?
LinkedIn is fully supported today. Facebook, Instagram, X, TikTok, YouTube Shorts, and Threads are being added progressively through 2026.
Do I need an Agorapulse account?
Archie is available as a standalone product — you don't need an existing Agorapulse account. Alpha testers get complimentary access.
How does brand voice work?
Archie analyzes your existing social posts to build a voice dossier — your tone, vocabulary, sentence patterns, and style. It supports multi-level personas: CEO personal voice, company brand voice, client voice for agencies. Every generated post is scored against your profile, and a quality filter removes robotic 'tells' before you see it.
Can I edit the generated content?
Absolutely. Every generated post opens in the Agorapulse composer. You can edit, adjust, and schedule as usual. Archie handles the heavy lifting; you keep full control.
What makes this different from Jasper, Hootsuite AI, or Sprout?
Those tools bolt AI onto existing workflows — they generate copy faster but don't change how you think about content. Archie introduces Intent Social: a strategy-first framework where every post is grounded in your positioning, your pillars, and your audience's needs. It's not about writing faster. It's about publishing content that builds authority.